Meet the team

Founder & CEO

John has taken the path of the radically alternative. Self-educated through the school of life, his knowledge is forged not in lecture halls, but through lived experience. His upbringing challenged him early to pursue life on his own terms, prompting a deep personal journey—first, to understand his own psyche, then to grasp the meaning behind his story.

Over the past decade, John has explored a wide range of industries: music, podcasting, government and Section-8 housing, advertising, journalism, sports, and fashion. These experiences were not random, they were a curriculum. Through them, he began to synthesize a holistic understanding of human behavior, the systems that shape us, and the vast spectrum of self-expression available to us all.

At the core of John’s worldview is his faith. For him, nothing holds meaning apart from purpose. He often reflects on the proverb: “It is the glory of God to conceal a matter; to search it out is the glory of kings.” This pursuit of meaning, this calling—is the driving force behind his creative vision. His mission is to speak to the outcast, the underdog, the innovator. To all who feel they’ve reached their limit: More is Calling™.

John is passionate about self-education and holds an Associate’s Degree from Musicians Institute. He’s a husband, father, creative director, researcher, and lifelong student of philosophy, psychology, marketing, photography, editing, writing, drums, consciousness, and the natural world. His practice is rooted in following truth, wherever it leads.

His life’s work is to help others discover a deeper story: the underdog narrative that turns the impossible into the commonplace. He believes that meaning is born through the development of character—from the root to the fruit.

The tests we endure reveal who we are. The story we live defines what we leave behind.

It’s not easy, but it’s simple.
Accept the Challenge™.

Partner & Design Director

Alexis lives to nurture every person, environment, and project she touches. From a young age, she found it difficult to express herself with words—but easily connected through art, service, and creativity. Raised in a culture of care and responsibility, she developed a deep love for customer service and the question that still drives her today: “How can we make this better?”

Years of management experience have shaped her into a natural systems thinker. Nothing escapes her eye for order. Her passion for bringing structure and beauty together led her to discover a love for both Interior and Graphic Design—a perfect intersection of creativity and operational excellence. In bringing order to her surroundings, she finds alignment within. That’s where her unique value shines.

Alexis has always held a reverence for life—even before she could articulate why. That silent appreciation has grown into an unwavering faith in the love of Christ. For her, this means living a life that honors the best of nature, character, and divine purpose.

She holds a certificate in design (Interior Designers Institute),and is a mother, wife, artist, and a devoted builder of people and spaces. Whether planning systems, gardening, deconstructing and rebuilding, or simply working with her hands—growth is the theme that pulses through everything she touches.

Her life is a quiet rebellion. A commitment to give, nurture, and serve—even when it costs. “We don't base what’s easy or hard off the testimony of others; we commit to the change we want to see.” Accept the Challenge™.

Alexis knows that More is Calling™, and her journey is to help others answer that call—by first living it herself.